Voice AI Sales Coach

Personalized, AI sales coaching to train sellers in the context of real deals. Practice pitches, get instant feedback, and close more deals.

Schedule a Custom Demo Talk with a Tough Customer Agent
AI Sales Coach — Practice in Context, Get Scored, Get Coached

The Complete Sales Development Journey

Our training platform guides sellers from hire to high performance. 

01

Nail the Message

Every seller's first step is to master their pitch. Tough Customer raises the bar by having sellers deliver to a realistic AI buyer, who listens and asks tough questions that test comprehension vs memorization. Then, sellers receiving instant feedback and scoring.

Seller

Pitches positioning deck

Seller Actions
  • Presents the deck
  • Answers AI questions
  • Internalizes coaching

AI Buyer Agent

Asks tough questions to test depth of comprehension

Buyer Actions
  • Listens dynamically
  • Asks tough questions

Seller is Scored

AI Coach gives feedback

Coach Actions
  • Scores against rubrics
  • Actionable coaching
02

Learn What Good Sounds Like

Tough Customer empowers Sellers to Reverse Role Play, so they can play the role of a buyer. This allows them to hear pitch‑perfect examples of product positioning and objection handling -- all within the context of the actual deals they are working.

Seller (as Buyer)

Absorbs objection handling

Seller Actions
  • Roleplays as Buyer
  • Raises objections
  • Learns

AI Seller Agent

Delivers pitch-perfect persona

AI Actions
  • Delivers perfect pitch
  • Handles objections
03

Prepare for the Next Meeting

Tough Customer is deal stage and methodology aware. Sellers can select any contact on the deal and role-play with a persona and deal-stage-aware agent. Practice positioning, receive instant scoring, and get coached to the next deal-stage exit criteria. 

Seller (Pitching)

Conducts live voice pitch

Seller Actions
  • Roleplays as Seller
  • Handles objections
  • Learns

AI Buyer Agent

Responds dynamically

Buyer Actions
  • Raises objections

Scoring Engine

Scores against your methodology

Scoring Engine Results

AI Coach

Coach gives feedback

04

Get Coached & Grow

AI coaching conversations are targeted to specific deals. Insights across deals are surfaced to managers, so they can create personalized development paths for continuous skill building.

Seller

Receives actionable growth plan

Seller Actions
  • Answers and challenges
  • Reflects
  • Learns

AI Coach

Reviews Roleplay Performance

Coach Actions
  • Scores by Competency Model
  • Asks Reflection questions
  • Asks Coaching questions

Manager

Reviews insights & builds plan

Manager Actions
  • Reviews AI Coaching Score
  • Builds specific growth plan
05

Post-Call Coaching

Tough Customer ingests real call transcripts to help sellers reflect and improve. Follow-up tasks created during the meeting are automatically logged back into your CRM.

Seller

Conducts real customer call

Tough Customer

Ingests call transcript (Gong, Zoom, Google, etc)

AI Coach

Gives call feedback and creates follow-up tasks

06

Organizational Performance Optimization

All of these Agentic conversations and scores create deep insights, and help Enablement teams build strategies to meet the business where they are.

Simple, Transparent Pricing

$50 per seller per month + $0.10 per  minute of usage (metered by active agent talk-time).

What you pay for

  • Seat license: $50 per seller per month
  • Usage: $0.10 per minute of live AI agent interaction
  • Pre-purchase tokens to set spend limits
Start a Pilot

Examples

  • 1 seller using 200 minutes → $50 + $20 = $70 / month
  • 10 sellers using 300 minutes each → $500 + $300 = $800 / month
  • 25 sellers using 120 minutes each → $1,250 + $300 = $1,550 / month

Need volume pricing? Talk to us.

What Our Customers Say

"We got our entire org aligned on a new message in less than 30 days. Plus, we got insights into where teams struggled — so we could create more personalized follow-up."
Sam Allen
Sam Allen, CEO, Iterable
"Tough Customer gave us scaled readiness at a pace I have never before experienced. My sellers walk into meetings on-message, having already made and recovered from mistakes that used to happen in front of customers."
Kim Seabrook
Kim Seabrook, CRO, OutSystems

Frequently Asked Questions

Quick answers to common buyer questions about pricing, usage, rollout, and security.

How is pricing structured?

It's $50 per seller per month for the seat license, plus $0.10 per minute of usage metered by active AI agent talk‑time.

What counts as a “minute of usage”?

Any time a seller is actively engaged with the Tough Customer agent—roleplays, coaching check‑ins, or live analysis during call reviews.

Do we need to pre‑purchase minutes?

No. Usage is metered and billed monthly alongside seat licenses.

What integrations are supported?

We work alongside your tools. Ask us about Salesforce, Slack, Gong, Teams, Snowflake and other workflows.

How quickly can we start?

Most teams spin up a pilot within days. Start small with a cohort of sellers, measure impact, then scale.

What about security and privacy?

We follow industry‑standard practices and align data retention with your policies. Let's discuss your requirements.

Ready to transform your sales team?

Talk with us

Schedule a Demo